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Overview
This project was created in collaboration with ‘Max Impact’ and 'Sharks in Israel'.
Web Application
Datareef is a web application tailored for the 'Shark in Israel’ organization that aims to gather observation reports of sharks and rays from their dedicated Facebook group.
Social Media Scapper
The app keeps an editable format of scraped social media observations and stores them in the organization’s research database.
The Team
Max Impact
UX/UI Designer: Daniela Henig
Marketing: Elian Turgeman
Mentor: David Mintz
Max Impact pioneered the 'Collaborative Impact Hub' model, uniting teams to craft social-tech solutions.
Sharks in Israel
'Sharks in Israel' is a non-profit organization dedicated to preserving and researching sharks and rays in Israel's water territories.
The Challenge
This project was created in collaboration with ‘Max Impact’ and 'Sharks in Israel'.
Collecting Data Manually
Collecting observation reports manually from the organization’s Facebook group to their database is time-consuming.
Finding Data
Also, due to Facebook's relevance-based post display, some reports are missed, which hinders vital information from reaching research efforts.
Association’s Manger
Full-time
"I want to use the collected data for research so that I can preserve sharks and rays."
Data Collector
Part-time
"I want to collect data through crowd-sourcing so that I can make it accessible for research."
Research
Job Analysis
From Crowdsourced Social Media Posts to a Collaborative Database
Research
User Interviews
The organization members were interviewed to identify their pain points, which led to define the user flow.
Pain-Points Diagram
Competitive Analysis
To understand common design patterns and available solutions, I researched the products used by users and those designed for data management. I explored patterns for presenting data in a clear and user-friendly manner, along with convenient and fast editing options.
Key Takeaways
Emphasize on Media
Prioritize focusing on media from the logs, enabling users to easily sort them according to their relevant status.
Compact Display
Helps users quickly scan through large amounts of information and provides a preview display that assists in initial filtering.
Quick & Bulk Actions
Assisting users to work more quickly would later aid in the organization's growth.
Growth Opportunities
Access to All Reports
In the organization's current workflow, reports are not always accessible as they are solely on the Facebook group, where the display relies on algorithms. A solution that gathers all the new reports in one place is missing.
Media with Text
In other products or solutions, media is separated from text, making it difficult to extract information quickly.
Status-Based Filtering
In the current solution utilized by the organization, all the data is managed in one location, making it difficult to distinguish between logs of different statuses and collaborate effectively.
Ideation
User Flow
The main user flow focuses on seamlessly uploading information from observations to the database.
Ideation
Wireframes
The process involved creating detailed wireframes to visually conceptualize and plan the structure of the project, ensuring a clear and user-friendly design.
Test
User Testing Insights
During the prototype phase, we engaged association members in user testing sessions to gauge the product's usability and clarity. Here are the key takeaways:
Terminology
Initially, terms like 'Publish' and 'Observation' confused users. They associated 'Publish' with social media actions and preferred the terms 'logs' and ‘add log’ for database entries. By refining our microcopy, we improved user understanding and task efficiency.
Drafts
To accommodate scenarios where users needed to revise logs before final submission, we implemented a 'Draft' status for new reports. This feature allows users to make necessary adjustments and clarifications before submission.
Quick-view Optimization
Media - In response to user needs, we implemented a feature enabling users to preview all media associated with each report. This enhancement facilitates quicker identification and elimination of irrelevant logs during research tasks.
Duplicate - User feedback prompted us to optimize quick actions. We removed the 'Edit' option from the quick view, focusing instead on the 'Duplicate' functionality to accommodate logs containing data about multiple subjects.
UI Design
The main goal was to present extensive information in digestible portions to avoid overwhelming users, while also allowing for more details using progressive disclosure when necessary.
During this project, I redesigned the organization's logo
Dashboard
Provides comprehensive insights into logs, enabling users to monitor and analyze critical data.
Logs Overview
Displays pending social media logs awaiting editing before being uploaded to the research database, enabling efficient data management and quality control.
Edit Log
After selecting a log to add to the dataset, users refine and format the data accurately to ensure it's usable for research and matches the format of other data.
Database
Provides Stores all saved logs in a format suitable for research, allowing users to easily filter or export relevant data for their research. The data is editable and can be moved to different lists if needed. insights into logs, enabling users to monitor and analyze critical data.
Future Development
Based on our research, we identified more issues that could improve user functionality and need to be addressed but couldn't be included within the project scope. These issues will be designated for implementation in the future.
Mobile Version
To create a streamlined version suitable for mobile, with the ability to upload logs from anywhere. Ultimately, this could increase the number of volunteers.
User Roles & Permissions
Given the various roles of volunteers within the association, managing permissions will help safeguard sensitive information.
Collaborate Remotely
The ‘Sharks in Israel Association’ is part of a larger project that spans the entire Mediterranean Sea. There is a need to collaborate on specific research, share findings, and restrict access to parts of the research.
